CULTURE STUDIO

I lead the company’s creative direction and oversee all marketing and brand initiatives across music, retail, and digital platforms. My role combines creative strategy, branding, content production, and digital experience design — including social campaigns, email marketing, video production, product photography, UI/UX design, podcast production, artist e-commerce management, and pitch deck development for major artists, tours, and brand partnerships. I collaborate cross-functionally to create cohesive brand experiences that connect physical products, live events, and digital storytelling.